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Optimize Your Email Marketing Efforts!Friday, February 26, 2010 from 7:30 AM to 9:30 AM (ET)Mclean, VA |
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Event Details
Friday February 26, 2010
7:30 am - 9:30 am
INOX Restaurant, Tysons Corner, VA
Full Breakfast Included • Complimentary Valet Parking
Optimize Your Email Marketing Efforts!
Learn the best strategies from our panel of successful, award-winning e-mail experts. You will leave knowing how to conduct successful email campaigns to achieve your business goals, including how to write creative e-mail copy, acquire subscribers and manage your list, strategic development, integrate your e-mail campaign into your traditional marketing efforts, analyze metrics and results, and much more.
| What You Will Learn | Program Agenda: |
| • Develop Compelling E-mail Creatives • Manage and Grow Your E-mail Lists • Use Response Enhancing Strategies • Integrate with Traditional Marketing • Analyze and Track Response for Better ROI |
7:30 - 8:00 am - Networking 8:00 - 9:00 am - Panel Session 9:00 - 9:30 am - Networking |
Moderator:
Greg Cangialosi, President and CEO, Blue Sky Factory. Greg has built a reputation as a pioneer in today's online landscape. He is a seasoned e-mail marketing veteran, developing and executing successful strategies for a wide and diverse client base. His organization supports the email marketing for brands of national and international scope, from leading Fortune 500 companies to performing artists such as U2 and Justin Timberlake. Greg is a seasoned lecturer on the topic of email marketing and social media, and is also the lead author of "The Business Podcasting Book," a primer on new media for marketers. Web - www.blueskyfactory.com / Blog – blog.blueskyfactory.
Panel Members:
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Jeanne Jennings, Principal, JeanneJennings.com. Jeanne is an independent consultant with more than 18 years of experience in the online realm; she specializes in helping businesses develop effective and profitable email marketing strategies and e-mail/online product development. Her clients have included Hasbro, Mayo Clinic, Siemens, AG, Verizon, among others. Jeanne is a regular columnist for ClickZ Experts and the author of The Jennings Report. http://www.jeannejennings.com. |
Raj Khera, CEO, MailerMailer. Raj is a serial entrepreneur and a founder of MailerMailer, a do-it-yourself email marketing service for small businesses. His company publishes one of the most widely referenced reports for email marketing metrics. He has built 4 successful Internet companies since 1994, including GovCon, which he and his partners grew to be the largest business-to-government web portal before selling it in 1999 to a publicly traded company. He also runs MoreBusiness.com, a portal for small business owners, which is regularly lauded as one of the best web sites for entrepreneurs. http://www.mailermailer.com and http://www.morebusiness.com. Jeffrey Lupisella, President and CEO, Vizual, Inc. Jeff’s firm, founded in 1994, is an award-winning northern Virginia branding communications firm that specializes in planning, creating, growing, and maintaining brands. Vizual develops powerful brand messaging and innovative creative solutions that help clients shape perceptions and expand market share. Jeff has over 17 years experience and he speaks to audiences often about branding. He’s also the author of a quarterly branding eNewsletter, Glimpse. Learn more at www.vizual.com.
Bill McKay, Vice President, Direct Media Millard.
Bill McKay heads up the Washington, D.C. office of Direct Media Millard, widely regarded as the industry’s largest provider of targeted prospecting media for the business and consumer markets. Bill has 25 years experience in senior positions and specializes in the business-to-business market, both e-mail and postal. His client list includes Intel, McAfee, Rosetta Stone and Intuit. http://www.directmedia.com.
| Platinum Sponsors: |
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For event sponsorship opportunities or to register by telephone,
please contact Tracey Bonomo at 703-204-1002
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When & Where
Inox Restaurant
1800 Tysons Blvd #70
Mclean,
VA 22102
Friday, February 26, 2010 from 7:30 AM to 9:30 AM (ET)
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